Ellery and Rene courageously prepared their company Sensoterra in 2022 for further upscaling: product innovation(s) and upgrades, €1.0 million in newly raised capital (with ROM Utrecht and Future Food Fund), growth of the organization, business development in new global regions, participation in scientific research. Already a world market leader in wireless soil moisture sensors and now ready to scale up further in 2023. Wonder-ful entrepreneurs to work with, that making sense of water, teamwork and upscaling.